Maddy Crouch

Sr Product Marketing Manager, Fitness & Wellbeing

Maddy Crouch is an experienced B2B SaaS marketer with a passion for helping boutique fitness businesses grow through smarter technology and data-driven strategy. She brings years of experience in product marketing, brand building, and go-to-market strategy. Outside of work, you can find Maddy chasing her dog, cooking up a storm in her kitchen, or sweating through a HIIT class.

Articles by Maddy Crouch

Should Your Studio Offer Private Training? 4 Questions to Answer Before You Launch

by Maddy Crouch
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Category: Marketing
Published on: June 08 2026
Reading Time: 7 min

There’s a moment a lot of studio owners have. The 9am class ends, the floor clears out, and for the next two hours the space sits mostly empty.

Appointments Has Arrived: Turn Private Training into a Scalable Growth Engine

by Maddy Crouch
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Category: Business
Published on: May 13 2026
Reading Time: 6 min

For years, private training has been one of the biggest missed opportunities in boutique fitness. The demand has always been there, but the operational model has not kept up. That’s why we’re officially launching Appointments – built to help boutique fitness studios turn private training into a consistent, scalable revenue stream. More importantly, we built it specifically for how boutique fitness operates today and where it’s going next.

Quarterly Insights: Q1 Trends Defining Boutique Fitness in 2026

by Maddy Crouch
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Category: Business
Published on: April 22 2026
Reading Time: 6 min

We dug into Mariana Tek’s Q1 2026 data to discover where momentum is building, which modalities are leading, and what it means for operators who want to thrive. These three trends stood out. Keep reading to learn more about what’s shaping boutique fitness in 2026 and how studios should adapt.

What We Learned From Scheduling 72 Million Boutique Fitness Class Reservations

by Maddy Crouch
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Category: Community
Published on: December 11 2025
Reading Time: 5 min

If you operate a boutique fitness studio in 2025, you’re not just running a place to work out — you’re ….

Your Favorite Boutique Fitness Recap Returns: Introducing Year in Motion 2025

by Maddy Crouch
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Category: Community
Published on: December 09 2025
Reading Time: 4 min

Every December, something special happens in the world of boutique fitness. Members start reflecting on the habits they built, the routines they protected, and the goals they chased.

5 Fall Challenge Ideas to Boost Your Studio as Summer Comes to an End

by Maddy Crouch
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Category: Studio Management
Published on: August 22 2025
Reading Time: 5 min

As the carefree days of summer wind down, studios face a familiar challenge: Clients easing back into routine after vacations, travel, and family time. September often brings a dip in attendance as members juggle back-to-school schedules and rediscover their daily rhythms.

6 Metrics Every Boutique Fitness Studio Owner Should Track

by Maddy Crouch
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Category: Studio Management
Published on: August 12 2025
Reading Time: 7 min

In boutique fitness, every class, every member, and every decision counts. That’s why we built the new Mariana Tek Insights Dashboard—a powerful command center designed to give studio owners instant clarity on the numbers that matter most.

Be Bolder: 5 Tips for Pop-Up Events That Redefine Boutique Fitness

by Maddy Crouch
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Category: Marketing
Published on: July 10 2025
Reading Time: 8 min

We’re digging deep into boutique fitness pop-ups: key benefits, event ideas, and how to make it happen in Mariana Tek.

Open a Boutique Indoor Cycling Studio: 2025 Guide

by Maddy Crouch
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Category: Studio Management
Published on: July 01 2025
Reading Time: 20 min

The indoor cycling industry in the United States is one of the fastest growing segments of boutique fitness. Riders are looking for more than a workout.

7 Mariana Tek Features That Will Drive a Summer Revenue Surge at Your Studio

by Maddy Crouch
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Category: Business
Published on: June 26 2025
Reading Time: 5 min

Summer is here—for your studio does that mean a few too many empty spots in class? Use these Mariana Tek features to change that.