Julie Sippy
Senior Marketing Manager
Julie Sippy is a marketing professional with extensive experience in the fitness industry. She is the Senior Marketing Manager at Xplor Mariana Tek, where she drives sales and marketing strategies, market research, and social media initiatives. Previously, Julie held marketing roles at ABC Fitness, River North Gym, and Burn Boot Camp, where she focused on brand visibility, membership growth, and community engagement. Her expertise and passion for fitness make her a dynamic leader in boutique fitness marketing.
Articles by Julie Sippy
5 Reasons to Offer 1:1 Personal Training at Your Fitness Studio
View 5 Reasons to Offer 1:1 Personal Training at Your Fitness Studio
June 10 2026
4 min read
Today, more and more brands and studios are taking this one step further with 1-on-1 personal training sessions. People are asking for variety and even more personal attention—this move meets the market where they are. It’s the perfect pairing of personal experiences with boutique fitness classes.
How Sadie Lincoln Built barre3 to Continuously Evolve
View How Sadie Lincoln Built barre3 to Continuously Evolve
June 03 2026
5 min read
Explore how barre3 cofounder Sadie Lincoln built a scalable boutique fitness brand by prioritizing evolution, franchise feedback, and long-term member retention and community growth.
Meet Your Members: The Hidden Segment Patterns in Your Class Schedule
View Meet Your Members: The Hidden Segment Patterns in Your Class Schedule
June 02 2026
4 min read
We recently introduced four behavior-based member segments uncovered through an analysis of millions of reservations on the Mariana Tek platform. But member behavior isn’t just about how often people attend—it’s also about when they show up. By analyzing attendance patterns by time of day and day of week, we uncovered new insights into member habits, value, and where the greatest opportunities for retention and revenue growth exist within your schedule.
Know Your Segments: A Data-Driven Look at Boutique Fitness Member Behavior
View Know Your Segments: A Data-Driven Look at Boutique Fitness Member Behavior
May 27 2026
4 min read
Discover the four boutique fitness member segments shaping retention and revenue in 2025. Learn how operators can use behavioral data to improve engagement, increase loyalty, and grow monthly recurring revenue.
How to Drive Loyalty and Increase Attendance Among Your Less Loyal Customer Segments
View How to Drive Loyalty and Increase Attendance Among Your Less Loyal Customer Segments
May 19 2026
4 min read
Not all clients are alike. Some are so loyal they practically live at your studio; others might only come to ….
Mother’s Day Q&A: Katherine Mason on Motherhood, Leadership, and Letting Go of “Doing It All”
View Mother’s Day Q&A: Katherine Mason on Motherhood, Leadership, and Letting Go of “Doing It All”
May 05 2026
5 min read
In honor of Mother’s Day, we’re spotlighting Katherine Mason, founder of SculptHouse—a boutique fitness concept she launched in 2015.
From Studio Owner to BODYBAR President: Kamille McCollum on What It Really Takes to Scale a Franchise
April 29 2026
4 min read
Kamille McCollum’s journey with BODYBAR Pilates offers a rare, dual perspective on franchising. In this conversation, she shares the lessons she’s learned on both sides of the business and how they’ve shaped her approach to growth, leadership, and building a sustainable boutique fitness brand.
5 Growth Tips for Boutique Fitness Brands
View 5 Growth Tips for Boutique Fitness Brands
March 31 2026
5 min read
There’s no one right way to grow. Every boutique fitness brand has a slightly different path.
Boutique Fitness is Reaching New Heights in Denver
View Boutique Fitness is Reaching New Heights in Denver
March 20 2026
4 min read
Our latest stop on the Mariana Tek City Tour was a swing through Denver, Colorado. We had an inspiring evening at our She Built This panel hearing real stories from women who are leaders in boutique fitness and wellness.
Exploring The Boutique Fitness Scene in Sunny Southern California
View Exploring The Boutique Fitness Scene in Sunny Southern California
March 09 2026
4 min read
SoCal is one of the most dynamic boutique fitness markets in the world.
Best Pilates Studios in Toronto: Insights, Trends, and Top Picks
View Best Pilates Studios in Toronto: Insights, Trends, and Top Picks
July 01 2025
13 min read
As part of Mariana Tek’s ongoing city tour, we recently spent time in Toronto to explore what is driving growth, innovation, and connection across the boutique fitness landscape.
Yoga in Nashville Today: Top Studios and the Trends Shaping the Southeast
View Yoga in Nashville Today: Top Studios and the Trends Shaping the Southeast
June 10 2025
8 min read
As part of Mariana Tek’s ongoing city tour, we recently visited Nashville to explore what’s driving growth, connection, and innovation.