Colleen Trinkaus
Marketing Director, Mariana Tek
Colleen Trinkaus is a Boston-based marketer with 13 years of experience spanning a top 10 SaaS company, a handful of startups series A through C, and a boutique consulting firm. She leads growth, product marketing, and content marketing at Mariana Tek.
Articles by Colleen Trinkaus
8 Trendsetting Boutique Fitness Studios to Watch in 2026
by Colleen Trinkaus
Meet 6 boutique fitness studios with inspiring strategies aligned with 2026 market trends, like Pilates and multi-modality offerings.
Celebrating the Winners of The 2025 Mariana Tek Studio Awards
by Colleen Trinkaus
Announcing the third annual Mariana Tek Studio Awards! We’re proud to celebrate the best brands, teams and instructors in boutique fitness.
From Newcomer to Brand Loyalist: Optimizing The Fitness Customer Journey
by Colleen Trinkaus
Boutique fitness leaders can drive growth by adapting customer communications based on the stage of the customer journey. Our marketing experts share tips to convert newcomers to members, and members to brand loyalists.
Run a Smarter Studio: 4 Boutique Fitness Trends You Need to Know
by Colleen Trinkaus
Mariana Tek is we’re investing heavily in sharing data to educate and bring transparency to what’s really working in boutique fitness. Here are five boutique fitness trends you need to know.
Help Your Community Achieve Their Fitness Goals This Summer
by Colleen Trinkaus
This Q&A with three studio operators and instructors on the Mariana Tek team will help you keep clients engaged all summer long.
Is the Fitness ‘Summer Slump’ Real? We Pulled the Data to Find Out
by Colleen Trinkaus
It seems studios are getting good at filling in the gaps and evening out their business throughout the year – at least the ones running on Mariana Tek.
Two Boutique Fitness Brands on a Mission to Nurture Moms
by Colleen Trinkaus
This Mother’s Day, we’re thrilled to feature two Mariana Tek studios with incredible missions to honor and recognize the strength of parents.
Boutique Fitness Regional Spotlight: The 15 Best Pilates Studios in Florida
by Colleen Trinkaus
The boutique fitness industry across the Southeast – and especially in Florida – is booming. Pilates in Florida has seen an incredible surge, as more people seek strength, flexibility, and wellness through mindful movement.
The Seamless Experience of Switching to Mariana Tek
by Colleen Trinkaus
The team at Mariana Tek lives and breathes the fitness industry. Not just as software providers, but as instructors, enthusiasts, and small business owners ourselves.
The Best Mindbody Alternatives: Find the Right Software for Your Studio
by Colleen Trinkaus
If you’re running a boutique fitness studio, you need a business management platform that works for you- not against you. ….
How The Collective Studios Maintains a Growth Mindset While Delivering Special Touches That Count
by Colleen Trinkaus
Owner Ashley Iwanicki is passionate about delivering welcoming, five-star experiences for all clients.
Pilates Insurance: Ultimate Guide and Top 10 Providers
by Colleen Trinkaus
In this complete guide to Pilates insurance, we will break down what every instructor and studio owner needs to know. You will learn about the types of coverage available, the most common risks Pilates businesses face, and which providers cater best to the unique needs of studios and instructors in North America.